Birštonas Resort Introduced to the Tourism Market of the Kingdom of the Netherlands for the First Time

The Birštonas resort was presented for the first time at this exhibition. The exhibition visitors were most interested in nature, safety, cognitive and active leisure. Tourists visited the exhibition purposefully, prepared lists and questions about the countries they planned to visit. A significant part of those who visited the exhibition had already been to Lithuania, so they were interested in new entertainment and accommodation options.
The joint stand, organized by the Public Institution Klaipėda Tourism Information Center, was attended by representatives of the tourist information centers of Birštonas, Palanga and Druskininkai resorts, Marijampolė, Šiauliai, Klaipėda and Klaipėda district, and Plungė municipalities.
On the first day of the exhibition, the Lithuanian stand was visited by the Ambassador of the Republic of Lithuania to the Kingdom of the Netherlands, Neilas Tankevičius, and his team.
The public institution "Travel Lithuania" announces that this is a monitored tourism market for Lithuania, which is intended to be included in the priority tourism markets. The tourism market of the Kingdom of the Netherlands is one of the fastest recovering foreign tourism markets in Lithuania. Already in 2023, the number of arrivals was higher than in the pre-pandemic years.
According to a survey conducted by "Travel Lithuania" in 2024 , the Kingdom of the Netherlands has 17,879,490 residents, as many as 56 percent of whom are travelers. Most of the travelers are those living together or married, and the majority of travelers have one or two children.
Most often, people aged 55-64 and 25-34 choose to travel. Travel basket 5-9 thousand euros.
In 2024, residents of the Kingdom of the Netherlands who visited the Birštonas resort for an overnight stay mostly purchased camping services, while a slightly smaller share of arrivals purchased hotel accommodation.